Services
Social, strategy & digital marketing, without the agency bloat.
Whether you need someone to take ownership of your social channels, a strategy to get things moving in the right direction, or an experienced pair of hands for a specific campaign, I work across strategy, creative and execution to make your marketing work harder.
No off-the-shelf packages. No posting for the sake of posting. Just the right combination of thinking and doing for your brand.
Strategy
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Good social starts long before the first post.
I help brands understand where they should show up, what they should be saying and how social fits into the bigger picture.
Strategy can include:
Social media audits
Brand & audience research
Competitor analysis
Content strategy
Channel strategy
Campaign planning
Social media roadmaps
Reporting & performance analysis
Ideal for: brands that have a social presence but aren't sure what's working, what's missing or what to do next.
Talk strategy →
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From strategy and planning through to publishing and performance, I can take ownership of your social presence, or work alongside your existing team.
Social management can include:
Monthly content planning
Creative direction
Copywriting
Content creation
Scheduling & publishing
Community management
Influencer collaborations
Paid social
Monthly reporting
Ongoing optimisation
The goal isn't simply to keep your channels active. It's to build a social presence that feels like your brand and contributes to your wider business.
Let's work together →
Social Media Management
Campaigns
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Launching something? Running an offer? Introducing a new product or service?
I develop campaigns that bring strategy, creative and channels together, from the initial idea through to execution.
Campaign support can include:
Campaign concepts
Creative direction
Content & copy
Social campaigns
Paid advertising
Influencer campaigns
Email marketing
Landing pages
Campaign reporting
From a single launch to a multi-channel campaign, I'll help turn the idea into something people actually notice.
Start a project →
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If you already have a team but need senior experience, I can step in where you need it.
Think of it as an experienced outside perspective — without the long-term agency commitment.
Consultancy can include:
Social media audits
Strategy reviews
Campaign development
Content direction
Team workshops
Marketing planning
Performance reviews
Ongoing strategic support
Ideal for brands that have the people, but want additional experience, perspective and direction.
Consultancy
How I work
No two brands need the same thing.
I don't work from fixed Bronze, Silver and Gold packages.
Some clients need a complete social strategy. Others need someone to run the whole show. Some just need a fresh perspective before launching something important.
So rather than selling you a predetermined number of posts, I build the scope around what your business actually needs.
Strategy first.
Understand the brand, audience, goals and opportunity.
Then the creative.
Turn the strategy into ideas, campaigns and content people want to engage with.
Then make it happen.
Execute, measure, learn and improve.
CONTENT CREATION COMMUNITY & CHANNEL MANAGEMENT INFLUENCER MARKETING PAID SOCIAL ADVERTISING ANALYTICS & REPORTING BRAND REPUTATION MANAGEMENT CHANNEL AUDITS SOCIAL CAMPAIGNS CRISIS MANAGEMENT COMPETITOR ANALYSIS RESEARCH & OPTIMIZATION WEBSITE BUILD EMAIL MARKETING
CONTENT CREATION COMMUNITY & CHANNEL MANAGEMENT INFLUENCER MARKETING PAID SOCIAL ADVERTISING ANALYTICS & REPORTING BRAND REPUTATION MANAGEMENT CHANNEL AUDITS SOCIAL CAMPAIGNS CRISIS MANAGEMENT COMPETITOR ANALYSIS RESEARCH & OPTIMIZATION WEBSITE BUILD EMAIL MARKETING
Why work with me?
15+ years experience
Across fashion, beauty, hospitality, retail and lifestyle.
Strategy + execution
I can develop the plan — and actually make it happen.
Independent expertise
Senior-level thinking without a large agency structure.
Commercial thinking
Because likes are nice. Business results are better.
Let's make your social work harder.
Whether you need a strategy, ongoing support or help bringing a campaign to life, let's talk about what you're trying to achieve.
